CHAEWOODA (채우다 — Korean for "to fill") is a brand experience studio based in Seoul. We work across the whole life of a brand: strategy and naming, logo and identity, stationery and packaging, websites and social content, and the IMC campaigns that carry it to market.
Since 2012 we have built brands for a dental hospital chain, a franchise with 33 branches, real-estate asset firms, industrial B2B companies, and imported European brands entering the Korean market — for clients including Mercedes-Benz (The Class Hyosung), Kyung Hee University Business School, Scalp Design Center, Razorpit, Bolin Webb and IXXI.
Brand Strategy — positioning, naming, brand concept and verbal identity.
Brand Design — logo and CI, stationery, packaging, brand guidelines.
Digital & Web — website planning and design, social and video content.
Brand IMC — campaign planning, advertising, online and offline B2C/B2B marketing.
A large part of our work sits at a border. We have launched Danish, British and Dutch brands into Korea — and helped Korean brands build an identity strong enough to travel outward. In both directions the lesson is the same: a brand does not cross a market by translation, but by reinterpretation.
Selected columns in English:
Brand experience is the sum of every touchpoint — 4 principles →
Launching a foreign brand is reinterpretation, not translation →
Our full portfolio and column archive are in Korean: chaewooda.com →